Brand Design
Client
Izen Imaging & Interventions
Year
2021
Category
Diagnostic Centre (Health)
Time Spent
6 months
Scope
Brand Elements
Website
Print Collaterals
Promotional Video
Photography
Tools
Adobe Photoshop
Adobe Illustrator
CorelDraw
Adobe Premiere Pro
Wix Website Builder
Ideology Guidelines
1. Focus on healing the patients and not treating them.
2. Promoting the perception of diseases as a mere hiccup in an ongoing good life and not the beginning of a bad life.
3. ZEN approach to healing, i.e. healing is as much mental as it is physical.
Color Palette
#FE8A71
Pastel colors to calm down the patients and emit a welcoming and warm vibe.
#10A9B2
Parent Color for the overall brand and two daughter colors to represent the two category of services.
#FFDD7C
Bright colors to represent joy.
Logo
(zen symbol)
+
(CT Scan Machine)
+
i i
(imaging & interventions)
Font
Mitr Font Family
Quesha
Mascot
zeno
Print Collateral
Website
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Mockups
Conclusion
Learnings about self:
1. I learn new programs fast.
2. My knowledge of multiple applications allows me to figure creative solutions to problems.
Other Learnings:
1. A brand package must be created and well stored online, prior to proceeding with any content or collateral creation.
2. Collateral Designs should directly be created on CorelDraw and not any other application first, as that wastes time.
3. Mockups must be presented with every design package as otherwise it is tough for clients to visualize the designs.